Liver King net worth
Net Worth$20 Million
NameLiver King
Monthly Income$417K
Annual Income$5 Million
DOBMarch 2, 1978
Age45 Years
Height5′ 7″
Weight84 KG
ProfessionInfluencer, YouTuber,

Marketers are trying to unlock the secrets of Liver King’s $100 million supplement empire, but what about Liver King net worth?

Liver King, whose real name is Brian Johnson, is a social media influencer, entrepreneur, and YouTuber.

He is best known for his advocacy of a primal diet and lifestyle, which includes eating raw meat and engaging in physical activity that pushes the body to its limits.

In this article, we covered Liver King net worth, Biography, Personal life, and his assets and car collection.

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Liver King net worth

Liver King net worth is overhyped. Don’t get me wrong, this statement is done by the market analyzer.

Liver King’s self-proclaimed net worth is $310 million, but with limited information, its true value remains immeasurable.

As of 2023, Liver King net worth is approximately $20 million. He derives a substantial portion of his income from his successful supplement business called “Ancestral Supplements”.

Short on time for raw liver? No worries! Opt for this convenient liver supplement. Liver King’s annual supplement sales skyrocket to $100 million using this straightforward approach.

liver king with animal organ

Liver King is a successful entrepreneur who has built a portfolio of supplement companies.

He is the founder of Heart and Soil, a weight loss supplement company that generates approximately $5 million in revenue per year.

He is also the co-founder of The Fittest, a fitness supplement company that generates slightly less revenue, just under $5 million per year.

Must check Blake Masters’s Net Worth.

In addition to his work with Heart and Soil and The Fittest, Liver King is also involved in Medicine Man, a mushroom-based supplement company that he co-founded with Mark Vorderbruggen.

Medicine Man had an impressive start, making about $1 million in its first year of operation.

Liver King’s involvement in these companies suggests that he is a savvy entrepreneur with a well-rounded portfolio.

However, it is important to note that he may not have a majority stake in all of these ventures.

For example, his equity in Medicine Man might be proportionally lower compared to Ancestral, another venture he’s associated with.

Liver King Net Worth Growth

YearNet Worth
2023$20 Million
2022$15 Million
2021$12 Million
2020$10 Million
2019$8 Million
2018$5 Million

Beginning of real estate

Liver King, along with his wife, took a bold step by leaving their secure jobs to purchase a small dental practice for $420,000.

Remarkably, they grew this practice to $2,200,000 within just one year.

In the second year, they embarked on building the first vertically integrated comprehensive dental center, featuring experts in various dental disciplines, a dental lab, and an imaging center.

Their efforts led to the successful scaling of the dental practice, achieving an impressive $5,200,000 in revenue in 2005.

In 2009, Liver King made his foray into commercial real estate by acquiring his initial property for $2,700,000.

With an additional investment of $2,000,000 for development, he started leasing the property for an impressive $50,000 per month.

In 2023, Liver King net worth mostly increased through his company equities (70%) but people think this is all about social media and supplements. Also, check Allie Sherlock’s Net Worth.

Car collection

Liver King prefers robust, traditional cars for forests and ranches over flashy supercars.

Assuming ownership, Liver King’s car collection is valued at around a million dollars.

Liver King car collection

This valuation is based on the approximate prices of the vehicles mentioned.

For instance, an M4 Sherman Tank is valued at around $600,000, while an M1 Hummer costs approximately $300,000 to $400,000.

  • M1 Hummer
  • Kubota M4 Utility Tractor
  • Steyr-Punch Pinzgauer
  • Ford F-450
  • M352.5-ton 6×6 Cargo Truck
  • M4 Sherman Tank


A fraction of Liver King net worth is derived from YouTube. He joined the platform on October 13, 2021, and currently boasts 300K subscribers.

According to Social Blade reports, Liver King earns between $2.8K to $45.2K annually from ads.

Liver King House

Liver King often shares glimpses of his home life with his millions of followers and occasionally films videos at his house, a familiar backdrop on YouTube.

Currently residing in Austin, Texas, Liver King lives in an 8,300 sq ft mansion with his two Doberman dogs and his wife, Barbara Johnson, also known as Liver Queen.

Embracing a minimalist lifestyle, Liver King opts for simplicity in his living arrangements.

Notably, he sleeps on a bed made from wooden pallets, and Faraday curtains on the windows prevent radio waves from passing through.

Liver King Biography

Known AsLiver King
Real NameBrian Michael Johnson
DOBMarch 2nd, 1978
BirthplaceCeiba, Puerto Rico
Father’s NamePhilip D. Johnson
Mother’s NameBlanche Johnson
Hair ColorBrown
Eye ColorBlue
SiblingsMark Johnson
SchoolGlen Oaks Elementary, San Antonio, TX
High SchoolJohn Marshall High School, Leon Valley
UniversityTexas, Tech University, Lubbock, TX
ProfessionSocial Media Influencer, YouTuber,
WifeBarbara Johnson
KidsStryker and Rad
Birth SignPisces

Liver King’s early life

Johnson’s birth took place on March 2nd, 1978, in Ceiba, Puerto Rico. His father’s name is Philip D. Johnson, who died at the age of 33 and his mother’s name is Blanche Johnson.

Brian Johnson has also a brother called Mark Johnson. He lost his father when he was just two years kid.

He was raised by his mother and older brother in a one-parent home.

Liver king early life image with current time

In high school, Johnson’s bullying started. But later, he started lifting weights and eating a healthy diet.

Also, check Ilan Tobianah’s Net Worth.

In 2017, Johnson founded Ancestral Supplements, a company that sells raw organ supplements. He also founded The Fittest, a company that sells fitness apparel and supplements.

liver king hunting pic

From here, Liver King net worth started growing like a rocket, and Amazon sales played a significant role in fueling that growth.


Johnson has also written several books on the topic of the ancestral lifestyle. His books include:

  • The 9 Ancestral Tenets: Made For The Modern-Day Primal
  • The Liver King Diet: The Ultimate Guide to Ancestral Nutrition
  • The Liver King Workout: The Ultimate Guide to Ancestral Fitness

Personal life

Johnson is married to a woman named Barbara Johnson in 2004. They have two sons: Rad Johnson and Stryker Johnson.

Liver King with his wife and his family

Johnson’s wife is a former dentist who follows her husband’s ancestral lifestyle. She is also a social media influencer and has her own following on Instagram.

Johnson’s sons are also following their father’s lifestyle. They are both active in sports and are known for their strength and athleticism.


Johnson has been the subject of controversy for a number of reasons. First, his diet has been criticized by some experts as being unhealthy and potentially dangerous.

Second, his marketing tactics have been accused of being misleading and deceptive. Third, his lifestyle has been criticized as being harmful to the environment.

Here are some of the specific controversies that Liver King has been involved in:

  • Diet: Johnson’s diet has been criticized by some experts as being unhealthy and potentially dangerous. Some experts have argued that eating large amounts of raw organs and meat can lead to food poisoning and other health problems.
  • Marketing: Johnson’s marketing tactics have been accused of being misleading and deceptive. Some critics have argued that Johnson’s claims about the benefits of his diet and lifestyle are not supported by scientific evidence.
  • Lifestyle: Johnson’s lifestyle has been criticized as being harmful to the environment. Some critics have argued that Johnson’s emphasis on hunting and gathering is unsustainable and contributes to climate change.

Social Media links

FacebookLiver King
YouTubeLiver King


Liver King net worth is based on his supplements company, social media, real estate, and YouTube.

Liver King is a successful social media influencer and entrepreneur with an estimated net worth of $20 million.

His wealth comes from a variety of sources, including investments in ancestral health brands, supplement startups, and real estate.

Liver King is also the founder of several companies, including Heart & Soil, Ancestral Supplements, and The Fittest.

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